DIGITAL MARKETER APPRENTICESHIP lv. 3
Profile
A digital marketer’s role is to outline, plan, build and implement marketing promotions through a wide range of media sources to capture customer purchases, commitment and retention. They will usually work as part of a team and will be responsible for the administrative features of the marketing campaign. They will have directions to help them perform their duties and will usually report to a digital marketing manager or a marketing manager.
Typical Job Roles:
Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.
Entry Requirements:
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.
Course Duration: Typically 18 Months
Technical Competencies:
Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
Customer service: responds efficiently to enquiries using online and social media platforms.
Problem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
Analysis: understands and creates basic analytical dashboards using appropriate digital tools Implementation: builds and implements digital campaigns across a variety of digital media platforms Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics, metrics, and Pay-Per-Click.
Digital analytics: measures and evaluates the success of digital marketing activities interprets and follows:
• latest developments in digital media technologies and trends
• marketing briefs and plans
• company defined ‘customer standards’ or industry good practice for marketing
• company, team or client approaches to continuous integration
• Can operate effectively in their own business’s, their customers’ and the industry’s environments
Technical Knowledge and Understanding
• Understands the principles of coding
• Understands and can apply basic marketing principles
• Understands and can apply the customer lifecycle
• Understands the role of customer relationship marketing
• Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
• Understands the main components of Digital and Social Media Strategies
• Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics, metrics, and Pay-Per-Click and understands how these can work together
• Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
• Understands and responds to the business environment and business issues related to digital marketing and customer needs
• Understands and follows digital etiquette
• Understands how digital platforms integrate in to the working environment
• Understands and follows the required security levels necessary to protect data across digital and social media platforms
Underpinning Skills, Attitudes and Behaviours:
• Logical and creative thinking skills
• Analytical and problem solving skills
• Ability to work independently and to take responsibility
• Can use own initiative
• A thorough and organised approach
• Ability to work with a range of internal and external people
• Ability to communicate effectively in a variety of situations
• Maintain productive, professional and secure working environment.
Throughout the apprenticeship, in addition to the skills and knowledge above, a range of core behaviours will also be developed. These are:
• Logical and creative thinking skills
• Analytical and problem-solving skills
• Ability to work independently and to take responsibility
• Use of initiative
• A thorough and organised approach
• Ability to work with a range of internal and external people
• Ability to communicate effectively in a variety of situations
• Maintain productive, professional and secure working environments
