A digital marketer’s role is to outline, plan, build and implement marketing promotions through a wide range of media sources to capture customer purchases, commitment and retention. They will usually work as part of a team and will be responsible for the administrative features of the marketing campaign. They will have directions to help them perform their duties and will usually report to a digital marketing manager or a marketing manager.
Typical Job Roles
Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.
Typically 14-18 Months
Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
Customer service: responds efficiently to enquiries using online and social media platforms.
Problem solving: applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
Analysis: understands and creates basic analytical dashboards using appropriate digital tools
Implementation: builds and implements digital campaigns across a variety of digital media platforms
Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail
marketing, web analytics and metrics, mobile apps and Pay-Per-Click
Uses digital tools effectively
Digital analytics: measures and evaluates the success of digital marketing activities interprets and follows:
- latest developments in digital media technologies and trends
marketing briefs and plans
- company defined ‘customer standards’ or industry good practice for marketing
- company, team or client approaches to continuous integration
- operate effectively in their own business’s, their customers’ and the industry’s environments
Technical Knowledge and Understanding
- Understands and can apply basic marketing principles
- Understands and can apply the customer lifecycle
- Understands the role of customer relationship marketing
- Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
- Understands the main components of Digital and Social Media Strategies
- Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
- Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
- Understands and responds to the business environment and business issues related to digital marketing and customer needs
- Understands and follows digital etiquette
- Understands how digital platforms integrate in to the working environment
- Understands and follows the required security levels necessary to protect data across digital and social media platforms
- Understands the principles of coding
English and Maths
Level 2 English and Maths will need to be passed, if not already, prior to taking the end
Underpinning Skills, Attitudes and Behaviours
- Logical and creative thinking skills
- Analytical and problem solving skills
- Ability to work independently and to take responsibility
- Can use own initiative
- A thorough and organised approach
- Ability to work with a range of internal and external people
- Ability to communicate effectively in a variety of situations
- Maintain productive, professional and secure working environment
How is the Course Assessed?
- On Programme Assessment
Technical knowledge and understanding is assessed on programme through a combination of Ofqual-regulated Knowledge Modules and specified vendor and professional qualifications. These must be passed before the end point assessment can take place.
- End Point Assessment
The final, end point assessment is completed in the last few months of the apprenticeship. It is based on
A portfolio – produced towards the end of the apprenticeship, containing evidence from real work projects which have been completed during the apprenticeship, usually towards the end, and which, taken together, cover the totality of the standard, and which is assessed as part of the end point assessment
A project – giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace
an employer reference
a structured interview with an assessor – exploring what has been produced in the portfolio and the project as well as looking at how it has been produced
An independent assessor will assess each element of the end point assessment and will then decide whether to award successful apprentices with a pass, a merit or a distinction.
How do I enrol?
Apply online, or walk into our Training Centre, click here for details of our locations or phone: 0207 247 5497 and we will organise funding for you. As the course is based at your workplace, there are no fixed start dates and so you can start whenever you are ready.